Founder of the Week: Zhuoroui Fu

Have you ever been to a restaurant and tried something so delicious you just wish you could have it all the time in the comfort of your own home?


Recipicious is here to help. Created by Zhuoroui Fu (SAS), Recipicious is a recipe-sharing, foodie community. The goal is to help both cooks and food-lovers alike recreate their favorite dishes from restaurants. Pro users can upload their interpretation of a recipe, and others can comment and upvote opinions to help modify the recipe to be closer (or even better) than the original. Overall, the platform is both restaurant and location based, allowing users to tie together the experience of viewing the recipe with the actual location or cooking experience.


This platform was inspired by Zhu’s mother, who loves cooking. She used to go home and try to make her favorite restaurant dishes at home. Zhu wanted to replicate that experience and unite recipe-sharing sites through her site.


Recipicious has seen rapid development already. Using potential user feedback and surveys, they evaluated and adjusted aspects of their platform. They finished the full UX design, and are applying for funds to support their company as they look for a front-end engineer to help code the prototype, which has been their greatest challenge.


Zhu said Wharton, specifically Wharton Entrepreneurship, has been extremely useful in providing help and advice for her start-up. She’s talked to angel investors, interested students, and other mentors who have provided valuable insight to her throughout her entrepreneurial journey.


For new entrepreneurs, Zhu says to “Keep on.” Persistence is key, and tweaking your product until you get the perfect platform is important.


To learn more about Recipicious, visit their Facebook.

Founders of the Week: Jeriann Gumilla and Coco Wang

It all started with an eyelash curler. Coco Wang (W ’21) had purchased 4-5 different brands, with no success from any of them. Later on, she discovered that those brands made their curlers to fit the Caucasian eye shape. After wasting both her money and her time, Coco finally found a brand that made curlers targeted to Asian women.


This experience inspired Candid Beauty, a synthesized beauty platform that provides users personalized information on beauty products and suggestions. In the app, you create a beauty profile with your preferences and characteristics, and Candid Beauty does the rest. You can see reviews from customers with similar profiles and preferences, ingredient lists, and more.


Candid Beauty was founded by¬†Jeriann Gumilla (W ’21) and Coco Wang (W ’21). Jeriann is studying Finance and Management-Entrepreneurship, and Coco is studying Finance and Statistics with a minor in Spanish.¬† They hope to tackle the lack of transparency in the makeup industry, which is filled with inaccurate reviews, false advertisements, and inconsistent information. Candid Beauty has already received multiple awards and recognition across campus, and the young founders say that it has been a humbling experience, but that they are always moving forward.


What should the rest of us entrepreneurs strive for if we want to succeed like the Candid Beauty team has? Jeriann says to take risks, and that “you have to believe in your idea when no one else does.” Coco says not to give up just because one person challenges your product, and urges that entrepreneurs take feedback objectively and as constructive criticism to help grow and improve.


Fun fact: Coco can speak six languages, and Jeriann taught herself how to play the ukulele, guitar, and yoga!


To learn more about Candid Beauty, visit their website here. To watch the full interview, click here.

Founder of the Week: Thomas Cavett

This week, meet Thomas Cavett (WG ’18), an army veteran who (fun fact!) spent some time protecting Obama in his motorcade in Asia. Thomas Cavett is co-founder of POWTI Innovations, a company building wearable devices that detect when a traumatic injury has occurred and notifiy emergency personnel.


POWTI stands for Point of Wounding Trauma Indicator. The goal of this device is to increase response time to emergency traumatic events, both in the military and in civilian life. POWTI was inspired by Cavett’s time in the military as an Army Green Beret, where he had learned skills to treat his teammates and allies. Sadly, he saw many traumatic injuries where the response time just wasn’t fast enough, and he sought to alleviate this problem.


The device is still prototyping, and has undergone several iterations. However, Cavett says a launch will hopefully occur by the end of 2018.


Cavett’s most important advice to new entrepreneurs is to “find something you’re passionate about.” He says that entrepreneurship is complicated and chaotic, and working with something you’re passionate about will keep you committed even when things get tough.


To learn more about POWTI Innovations, visit their website here. To watch the full interview, visit our YouTube here.